LG life history

Since the start of the 21st century, LG Electronics saw a tremendous rate of growth, especially from 2006, where the company's mobile phone division, LG Mobile, began to properly 'take off' with the hugely popular LG Chocolate phone, changing the company's image of the maker of 'fat' 3G phones. This major movement was very successful and the company continues this trend and having one of the largest design teams in Korea, it now focuses on design, brand and creating stylish phones such as the LG Shine and LG Prada (KE850). As a result, the company was picked as 'The Design Team of the Year' by the Red Dot Design Award in 2006~2007 and is often called the "New Apple' or "New Sony' in the industry and online communities.
LG's efforts to become one of the world's top three electronics company by 2010 is annually reflected by its high revenue growth and increased brand value - by 2005, LG was considered a Top 100 global brand, and just a year later, LG recorded an impressive brand growth of 14%. Now the world's largest plasma panel manufacturer, its joint venture, LG.Philips LCD, is the world's top maker of liquid-crystal displays for TVs.
LG Electronics is also a pioneering developer that facilitated commercializing iris recognition technology in 1999. It is now the world leader in deployed iris recognition systems for security, convenience, privacy enhancement, productivity, and other identity-dependent uses.　

Billboards at Dundas Square in Toronto, featuring an LG ad.

[edit] Brand name history

The previous company name was Lucky-Goldstar, from which the abbreviation of LG was derived. The current "Life's Good" slogan is actually a backronym. Before the corporate name change to LG, household products were sold under the brand name of Lucky, while electronic products were sold under the brand name of Goldstar (Hangul:금성). The name change was enacted to enhance the quality level, and increased the sales and trust towards the company drastically. The Goldstar brand is still perceived as a discount brand.

[edit] Business areas and main products
Mobile communications
CDMA Handsets, GSM Handsets, 3G Handsets, Cellular Phones